The digitization of production processes in the manufacturing sector represents a pivotal transformation that fundamentally reshapes how companies achieve productivity, make informed decisions, and secure a competitive advantage. This research investigates the integration of Industry 4.0 technologies—including the Internet of Things (IoT), big data analytics, 3D printing, robotics, and artificial intelligence (AI)—within traditional manufacturing systems. The study focuses on three key dimensions driving digital transformation in manufacturing firms and examines their impact on digital platforms, which are increasingly critical for maintaining competitiveness in the digital age. The adoption of these platforms facilitates the seamless integration of Industry 4.0 technologies, thereby enhancing the growth potential and innovative capacity of manufacturing companies. This investigation involves a comprehensive analysis of data collected from 635 valid surveys across six countries—Serbia, Hungary, Poland, Slovakia, the Czech Republic, and Bulgaria—using Structural Equation Modeling (SEM). The findings confirm the significant influence of positive employee attitudes toward digitization and the intention to utilize digital tools on the successful adoption of Industry 4.0 technologies. These results underscore the necessity of fostering a culture that supports digital transformation, which, in turn, improves the efficiency and competitiveness of manufacturing firms. This study provides valuable insights into the future trajectory of digitization in the manufacturing sector, highlighting the essential role of digital platforms in the ongoing evolution of the industry.