In decision-making scenarios, challenges often arise from closely knitted criteria or inherent uncertainties. Such uncertainties prominently pervade the realm of sustainable energy, particularly concerning hydrogen generation systems. A critical need is identified to elucidate the efficiency, costs, and environmental implications of these technologies as a shift towards a low-carbon economy is pursued. In this study, the interdependencies among decision-making variables were examined, revealing their collective influence and correlations. By utilizing the framework of Intuitionistic Hypersoft Sets (IHSSs), uncertainties were addressed, multi-criteria decision-making (MCDM) was harnessed, technological selection was facilitated, resource allocation was optimized, and environmental ramifications were assessed. The primary objective of this research was to decipher the conundrum of choosing among multiple hydrogen production methodologies. Such an approach fosters the adoption of environmentally conducive hydrogen production methods, heralding a shift towards a greener energy future. Notably, further research could probe into methodologies like AHP and TOPSIS in a neutrosophic context, offering tantalizing avenues for exploration.

Disruptive technologies such as the big data analytics, blockchain, Internet of Things, and artificial intelligence have each impacted how businesses operate. The most recent example of disruptive technology is artificial intelligence (AI), which has the most potential to revolutionize marketing completely. Practitioners worldwide are searching for artificial intelligence (AI) solutions most suited for their marketing functions. Artificial intelligence can provide marketers with assistance in a variety of ways to boost client satisfaction. This article looks at the exciting new developments in artificial intelligence (AI) and marketing that have been occurring recently, it examines the latest developments in marketing using artificial intelligence (AI). These breakthroughs encompass predictive analytics for analyzing customer behaviour, integrating chatbots to enhance customer support, and implementing AI-driven content personalization tactics. This article also covers the horizons and problems of artificial intelligence and marketing, the precise applications of AI in a range of marketing segments, and their impact on marketing sectors. Additionally, this article examines the particular applications of AI in marketing.

Advancements in technology have revolutionized communication, socialization, and work paradigms. The surges in globalization, the permeation of digital culture, and the expansion of online communication tools have prompted organizations globally to adopt virtual teams. These virtual environments, while beneficial, present a myriad of challenges that necessitate the application of system dynamics to optimize performance. A systematic review was conducted to analyze previous studies focusing on the leadership of virtual teams within the context of systems thinking. Seven databases, including Sage Online, Springer, JSTOR, Taylor and Wiley Online Library, Francis Online, Google Scholar, and Semantic Scholar, were utilized. From an initial pool of 5,070 studies, 30 were meticulously screened, summarized, and synthesized based on pre-established inclusion and exclusion criteria. The review highlighted the recurrent emphasis on factors such as communication technology, trust, intra-team relationships, and leadership strategies as pivotal for enhancing virtual team performance. This synthesis aims to present a comprehensive overview of current research trajectories in the field, delineating existing research gaps, limitations, and challenges.