In the realm of global economics, tourism emerges as a pivotal sector, demanding strategic planning and policy formulation for sustainable development. The prosperity of tourism destinations is contingent upon the inclusivity of stakeholder perspectives, especially those impacted by the tourism industry. While substantial research has delved into local residents' perceptions of tourism development, the viewpoints of foreign residents remain conspicuously underexplored. This oversight necessitates an investigation into the nuanced impacts of tourism development, particularly within the Chinese context. A comprehensive questionnaire survey was administered to gauge the perceptions of overseas residents regarding tourism development in Qingdao, a prominent tourist locale in Eastern China. Findings indicate that perceptions among this demographic are heterogeneous, influenced by factors such as age, income, and personal affiliations with the tourism sector. It is demonstrated that the economic, socio-cultural, and environmental impacts of tourism are perceived variably, contingent upon these demographic variables. This analysis underscores the importance of integrating diverse resident perspectives into tourism planning and policy-making, to foster sustainability in tourism destination development. Such an approach is essential for aligning tourism development with the expectations and well-being of both local and foreign residents, thereby ensuring the long-term viability of tourism destinations. This study contributes to the body of knowledge by filling a critical gap in understanding the impacts of tourism development from the perspective of overseas residents in Qingdao, thus offering valuable insights for stakeholders in crafting inclusive and sustainable tourism strategies.
This research is focusing on the impact of experiential marketing and service quality towards customer satisfaction and loyalty within the context of heritage hotels in West Java, Indonesia. Utilizing a quantitative approach, data were collected through surveys from 300 respondents who had experiences staying in three heritage hotels. To examine the data, structural equation modeling, or SEM, was utilized. Results indicate that experiential marketing significantly enhances customer loyalty. Conversely, although service quality was positively received, it did not show a significant effect on loyalty. The research highlights that while all respondents enjoyed their stay, appreciating both the service and architectural aesthetics, a disconnect was noted among younger guests who perceived the hotels primarily as lodging facilities rather than as sites of historical significance. The study suggests that to maintain relevance and appeal, especially among younger demographics, heritage hotels should integrate modern amenities with engaging storytelling and immersive experiences that leverage technology and social media. These strategies could facilitate a deeper appreciation of the historical aspects, potentially enhancing both customer satisfaction and customer loyalty.
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