In the realm of global economics, tourism emerges as a pivotal sector, demanding strategic planning and policy formulation for sustainable development. The prosperity of tourism destinations is contingent upon the inclusivity of stakeholder perspectives, especially those impacted by the tourism industry. While substantial research has delved into local residents' perceptions of tourism development, the viewpoints of foreign residents remain conspicuously underexplored. This oversight necessitates an investigation into the nuanced impacts of tourism development, particularly within the Chinese context. A comprehensive questionnaire survey was administered to gauge the perceptions of overseas residents regarding tourism development in Qingdao, a prominent tourist locale in Eastern China. Findings indicate that perceptions among this demographic are heterogeneous, influenced by factors such as age, income, and personal affiliations with the tourism sector. It is demonstrated that the economic, socio-cultural, and environmental impacts of tourism are perceived variably, contingent upon these demographic variables. This analysis underscores the importance of integrating diverse resident perspectives into tourism planning and policy-making, to foster sustainability in tourism destination development. Such an approach is essential for aligning tourism development with the expectations and well-being of both local and foreign residents, thereby ensuring the long-term viability of tourism destinations. This study contributes to the body of knowledge by filling a critical gap in understanding the impacts of tourism development from the perspective of overseas residents in Qingdao, thus offering valuable insights for stakeholders in crafting inclusive and sustainable tourism strategies.
This research is focusing on the impact of experiential marketing and service quality towards customer satisfaction and loyalty within the context of heritage hotels in West Java, Indonesia. Utilizing a quantitative approach, data were collected through surveys from 300 respondents who had experiences staying in three heritage hotels. To examine the data, structural equation modeling, or SEM, was utilized. Results indicate that experiential marketing significantly enhances customer loyalty. Conversely, although service quality was positively received, it did not show a significant effect on loyalty. The research highlights that while all respondents enjoyed their stay, appreciating both the service and architectural aesthetics, a disconnect was noted among younger guests who perceived the hotels primarily as lodging facilities rather than as sites of historical significance. The study suggests that to maintain relevance and appeal, especially among younger demographics, heritage hotels should integrate modern amenities with engaging storytelling and immersive experiences that leverage technology and social media. These strategies could facilitate a deeper appreciation of the historical aspects, potentially enhancing both customer satisfaction and customer loyalty.
The transformation of Historic Urban Landscapes (HUL) often leads to the erosion of cultural heritage, necessitating the implementation of robust conservation guidelines and techniques to preserve these landscapes for future generations. This study conducts a comprehensive content analysis of the policies and methods employed in the conservation of HUL within Kano Metropolis. Six major historical monuments were selected, including three buildings and three archaeological sites, as identified by the United Nations Educational, Scientific and Cultural Organization (UNESCO), the National Commission for Museums and Monuments (NCMM), and the State Culture and History Bureau. Key legislative frameworks analyzed include the 1999 Constitution, the NCMM Act, the National Gallery of Art Act, and the National Council for Arts and Culture (NCAC) Act. The study identifies reconstruction, replacement, recoating, and enveloping as the primary conservation techniques applied to the selected monuments. These techniques predominantly utilize traditional methods, thereby preserving the authenticity of Kano's cultural heritage. However, the study also reveals significant challenges, including inadequate funding and a shortage of skilled personnel. Major interventions were observed in the conservation of built heritage such as the Kano city wall, gates, and the Emir’s Palace, while minor interventions were noted at monumental sites like Dala Hill, Kano Dye Pits, and Kurmi Market. The study concludes with recommendations to enhance conservation efforts, including fostering collaborations between the NCMM and international conservation bodies, investing in training programs for conservation professionals, adopting transferable development rights (TDR) in contemporary developments at heritage sites, and advocating for legislative support to enact new conservation laws.
The rapid development of the short video industry has provided a powerful platform for content creators to promote their work while offering users interactive opportunities. In the context of tourism, the rise of short videos has introduced unprecedented opportunities for industry growth. This study, grounded in the 5W communication theory and the Stimulus-Organism-Response (SOR) model, categorizes short video characteristics into two key dimensions: content and creator attributes. Using Partial Least Squares-Structural Equation Modeling (PLS-SEM), the study examines the influence of short video dissemination on tourism intentions. The findings reveal that the informativeness and entertainment of short video content, along with the visibility and interactivity of the creators, significantly enhance users' intentions to travel. However, the professionalism of short video creators does not significantly impact the shaping of destination images or the stimulation of tourism intentions. Moreover, the perception of destination image fully mediates the relationship between the visibility and interactivity of short video creators and tourism intentions, while partially mediating the effect of content informativeness and entertainment on tourism intentions. These conclusions not only broaden the research perspective within the field of tourism-related short videos but also offer practical guidance for destination marketing strategies leveraging short videos.
This study investigates the practices and policies surrounding the collection and distribution of gratuities within the hospitality industry across Western Balkan countries, including Slovenia, Montenegro, Croatia, and Bosnia and Herzegovina. Diverse strategies employed by employers in these regions present distinct advantages and challenges in managing tips. A structured survey was meticulously designed to explore the nuances of tipping customs, focusing on employer policies, perceived motivational impacts, and effects on job flexibility. The data were rigorously analyzed using the Statistical Package for the Social Sciences (IBM SPSS Statistics version 25), employing techniques such as analysis of variance (ANOVA), eta square, Tukey HSD post hoc test, Kruskal-Wallis test, and Welch’s ANOVA. The analysis revealed no significant statistical differences in tip distribution across different types of service companies. However, notable variances were observed in the methods of tip collection and the policies regulating tipping practices. These findings suggest a convergence in how tips are allocated, despite differing approaches to their collection and management across service companies in the region.
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