Keeping up with the contemporary trends in audiovisual and literary media, this study will focus on the factors influencing the cognitive process of a person in selecting a film or a book as an example of an epitome in either of these forms of media. The most central aspect that this paper will address will be how genre affects a person's decision to watch a certain film or read a particular book, together with how other determinants become relevant in the process. The analysis and research in this study seek to represent, as precisely as possible, the reflection of the real world through measurable indicators and statistics. Starting with a theoretical background, the script analyses the development of the film and the book from their very beginning until today. Afterward, it deals with the analysis of the datasets extracted from the Kaggle website, along with a comparison to the results obtained from the recent study using Conjoint analysis. The most important findings of this study are encapsulated in the derived statements, including the observation that 68% of respondents prefer viewing a film to reading a book. Furthermore, it is noted that the Drama genre is the most favored among films, whereas Horror ranks as the least popular genre for both films and literature. In terms of literature, the genres that are most frequently read include Fiction—based on a selection of 150 best-selling books—and Crime, as highlighted in a specific case study. Additionally, Drama emerges as a highly regarded genre in the context of literature as well. This research, therefore, contributes to already existing research on related topics with respect to more research, deeper examination, and subsequent conclusions about derived insights and interpretations concerning disparate patterns in people's minds when choosing a film or a book.
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